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- Working paper
- 5th Apr 2023
BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.
Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.
- Current project
Exploring the impact of feedback on gambling behaviour
In year 2 of the Gambling Policy and Research Unit, we are exploring how consumers engage with and use gambling management tools offered by Gambling operators. One focus of ours is on the potential impact of providing feedback to customers regarding their gambling behaviour, in the form of activity statements.…
- Podcast: Inside The Nudge Unit
- 24th Mar 2023
From Nudge to…where now?
BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work.
- Blog
- 24th Mar 2023
New podcast: From Nudge to…where now?
BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work
- Blog
- 22nd Mar 2023
Good data is critical to employment equity
Good data is essential to achieving workplace equity goals. Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…
- New publication
- 20th Mar 2023
A Manifesto for Applying Behavioral Science
10 new proposals to enable behavioural science to truly fulfill its potential for improving lives and societies
- Blog
- 8th Mar 2023
Testing digital interventions for sexual reproductive health service uptake in Kenya
For International Women’s Day, we’re sharing some of the lessons we’ve learned through our work in Kenya to encourage girls to access SRH services.
- Blog
- 7th Feb 2023
Improving ethical behaviours online - working with young people to crack the code
Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.
- Blog
- 18th Jan 2023
Do school exclusions increase crime?
Nearly 50% of the young people we observe in custody aged 15-17 experienced an exclusion while in Year 10, compared to 6% among pupils that do not end up in custody.
- Blog
- 16th Jan 2023
New Results: Reducing food waste in the UAE's cafeterias
Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.