The Gambling Policy and Research Unit (GPRU) is a multi-year programme, running from 2021-2025, which aims to discover, test and scale ways to minimise gambling harm across Great Britain. Our work is funded through a regulatory settlement fund via the Gambling Commission, the UK’s gambling regulator.
We collaborate with a diverse range of stakeholders—including financial services, gambling support and treatment organisations, policymakers, academics, and industry operators—to build a strong evidence base on what works in addressing gambling related harm.
Our work covers a wide range of topics, including the design of gambling operator sites and management tools, consumer understanding of odds and terms within advertisements, financial service providers’ tools, and strategies to enhance user engagement with gambling support organisations services. Please see below for links to our work.
For more information about our work or to get in touch with our team, please email [email protected].
Consumer behaviour
Using a Behavioural Risk Audit to identify harmful design features on gambling websites
Three ways gambling websites could be harming their customers
Redesign gambling websites to reduce harm
Defaulting deposits, limiting harm
Understanding gambling through social media in Great Britain
The unexpected appeal of gambling through social media
Working Paper No. 006: Understanding gambling spending in Great Britain using payment card data
Advertising and marketing
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Should wagering requirements on gambling bonus offers be capped?
What do people think are the chances of winning money from a wagering requirement? Supplementary results to the main report
Features Used in Online Slot Game Adverts
We analysed the design features of 100 slot game adverts—here’s how
What are the chances? Insights on gambling advertising from an accidental experiment
Support and treatment
Improving the user journey to reduce dropout from residential gambling services
What can gambling support providers do to increase service uptake?
Using behavioural insights to increase uptake of remote gambling support and treatment
