Understand what drives customer and employee behaviour
Understanding and influencing human behaviour contributes to the success of any business. From strategy to people management, organisational transformation to compliance, initiatives informed by behavioural science are often simple and low-cost, and have a greater likelihood of achieving results.
In this 1-day programme, you will learn how to:
- Understand the factors that drive the behaviour of customers, partners and employees
- Navigate the systematic cognitive biases and traps that can hamper strategic initiatives
- Equip yourself with practical tools and techniques to improve the quality of decision-making and to better guide teams’ decisions
- Master the process of designing innovative, low-cost solutions to your own business challenges, using behavioural insights
The course will take place in a small-group setting, allowing you to engage in dynamic sessions blending interactive lectures, case study discussions, and hands-on activities for practical learning.
Led by experts at BIT, a global leader in behavioural science, this executive programme equips participants with the knowledge and tools to deliver measurable results.
Extend your learning beyond the classroom after the course, with a personalised coaching session, seamlessly connecting insights to real-world applications. You can further maximise the value of the course by empowering your colleagues with a ‘Fundamentals of Behavioural Insights’ Masterclass delivered by BIT to your organisation, ensuring a wider adoption and application of BI methods.
Course Overview
Our course draws on case studies from BIT’s 1,500+ global projects across 70+ countries. Discover how behaviour change principles have successfully solved real business challenges, such as:
- Driving individual and team performance through tailored, effective staff empowerment initiatives.
- Increasing the quality of work for employees, helping to improve retention, reducing sick leave, and increasing overall job satisfaction.
- Recruiting better talent, by using a nudge to double the number of applicants per vacancy.
- Supporting the bottom line, by helping reduce overspending on purchasing and procurement
- Delivering better-targeted EDI programmes by meeting and exceeding completion targets for self-reported employee demographic information.
- Improving the effectiveness of compliance programs and reducing instances of misconduct, by simplifying, communicating effectively, and nudging.
- Finding innovative ways to engage with customers and users, like participatory governance and deliberative forums.
Who is this course for?
This course is designed for senior managers and executives with 10+ years of experience who are responsible for delivering on key strategic objectives, either in a functional area or for their organisation as a whole.
No prior knowledge of behavioural science is required. Each participant is asked to bring one business challenge to work on during the programme.
Previous participants include:
Our teaching team
Lis Costa
Managing Director, BIT UK
Eva Myers
Director, Economic Policy, BIT UK
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When and where
The course is taught in person over one day in our riverside event space in Blackfriars, central London. The course is limited to a maximum of 16 people.
Upcoming course dates:
- May 23, 2024 Blackfriars, London – registration open
- “October 10, 2024 Blackfriars, London – registration coming soon
Can’t make it? Email us at training@bi.team to stay updated as additional course dates are scheduled.
Cost
The course price includes:
- Pre-course diagnostic session
- Curated pre-reading, selected by BIT experts
- Lunch and refreshments during the programme
- Post course networking event with course participants and instructors
- Individual follow-up coaching session with a BIT expert
- One hour ‘Fundamentals of Behavioural Insights’ Masterclass delivered virtually to your team or organisation within 90 days of completing the course.
- Participants can elect to attend the course without coaching and Masterclass
- Discounts are available for charities and for organisations making multiple bookings. Please email training@bi.team for information.
Participants can elect to attend the course without coaching and Masterclass for £1,195.00 + VAT.
If you have any questions about this program, please get in touch at training@bi.team.
Behavioural Insights Team
58 Victoria Embankment
London EC4Y 0DS