A prosperous society needs a healthy planet. Nature underpins the global economy, enriches the lives of billions, and provides the conditions in which humanity can flourish. But human behaviour lies behind many of the threats to our natural environment.
We work with policy makers, NGOs and private partners to promote energy and water conservation, support sustainable lifestyle choices, protect biodiversity and tackle the illegal wildlife trade, and encourage clean growth and green business practices.
Latest work
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Three experiments to protect homes from flood damage
The most significant natural disaster risk to UK homes is flooding. And climate change is only compounding this risk. One of the most difficult aspects of flooding is its unpredictability. Floods can overwhelm towns and cities in a matter of hours as we’ve seen in Norfolk, Cambridgeshire and Oxfordshire during Storm Bella in late 2020. Yet the extent of flood damage can depend on the measures that homeowners have adopted to protect their homes (also known as property flood resilience measures, or PFR). With this in mind, we have worked with the Environment Agency (EA) and WPI Economics to understand how we can use behavioural science to encourage homeowners to adopt PFR measures.
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Applying behavioural insights to support flood resilience
Flooding the most significant natural disaster risk to UK homes, and climate change is increasing the risk of flooding even further. Homeowners can minimise the risk of flood damage by taking measures to protect their homes (also known as property flood resilience measures).
More on environment and sustainability
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Using behavioural insights to help households correctly segregate their waste
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Greening pensions: A behavioural perspective
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Greening Pensions: A Behavioural Perspective
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What if a behavioural scientist redesigned climate negotiations?
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Reframing pension options to encourage greener choices
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The future of fashion is circular but can behavioural science help?
