We work to improve equality and tackle discrimination across society. Our work encourages change in workplaces, education establishments, households, public services and public spaces.
In the UK, we have partnered with the Government Equalities Office (GEO) and a growing number of employers to improve our understanding of what works to increase gender equality and reduce the pay gap.
In the USA we have worked with a number of cities to increase the diversity of new recruits to police forces.
We work to reduce gender based violence worldwide. In Australia, live projects are applying behavioural insights to the challenge of sexual harassment.
Simply telling men that their peers support parental leave and flexible working, increases their intention to share care
According to recent research, 76% of mothers and 73% of fathers would like to work flexibly to spend more time with children - a remarkably similar proportion. Yet mothers are much more likely to work part-time than fathers. So if dads want to work flexibly, what’s stopping them? One barrier might be related to the idea of pluralistic ignorance. This is the tendency of people to hold a particular opinion privately while mistakenly believing the majority of people disagree with that opinion.
Supporting men to take longer parental leave and work flexibly
Whilst there are a range of barriers contributing to men’s lower uptake of parental leave and flexible working, one explanation could be that, while men privately want to take more paternity leave and work flexibly, and are supportive of others who do, they underestimate support for these behaviours among their co-workers - a case of pluralistic ignorance. We sought to find out whether pluralistic ignorance occurs in relation to men’s parental leave and flexible work uptake at Santander UK, and if so, whether providing feedback on actual beliefs among peers would affect men’s intentions to engage in these behaviours in the future.
More on equality and diversity
Increasing applications from women through targeted referrals
Targeted referrals can improve gender equality in recruitment
Flexibility by default: Increasing the advertisement of part-time or job-share options
Facilitating return to the labour market with a novel CV format intervention
Can one line on a CV support people back into work?
Will flexible working improve gender equality after COVID-19?