Local government finds itself on the front line of some of society’s most significant challenges. On top of providing the day-to-day services we take for granted, it must also provide urgent support to the most vulnerable adults and children in their areas.
We work with local partners internationally, offering support to dozens of cities and authorities across the UK and US.
Featured work
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Results from (probably) the first behavioural experiments with landlords in the UK
There is a growing need to establish effective ways to encourage private landlords to let properties to those on Universal Credit, both from a property owner and renter point of view. To address the dearth of evidence in this space, we ran two online randomised controlled trials, using our experiment platform Predictiv, with nearly 2,700 landlords from the NRLA.
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Increasing take up of free childcare to improve outcomes in Greater Manchester
One of the ways HMG encourages parents to put their children in early education is through the free early education entitlement for two-year-olds (also known as the two year old offer), which gives low income parents and parents of children with special educational needs up to 15 hours of free childcare a week. We worked with the Greater Manchester Combined Authority (GMCA) to test what messages work best to encourage parents to take up the two year old offer during the pandemic. We ran an online experiment with 1,500 parents in England in November 2020 to find out.
More on local government and services
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Helping local economies rebuild after COVID-19 - collecting evidence on what works
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Applying behavioural insights to public transport pricing complexity
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Nudging early reduces administrative burden: Three field experiments to improve code enforcement
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Creating opportunities for economic mobility in US cities
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Integrating health and social care: making it work for staff
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The Behavioural Insights Team Annual Update Report 2017-18
