A prosperous society needs a healthy planet. Nature underpins the global economy, enriches the lives of billions, and provides the conditions in which humanity can flourish. But human behaviour lies behind many of the threats to our natural environment.
We work with policy makers, NGOs and private partners to promote energy and water conservation, support sustainable lifestyle choices, protect biodiversity and tackle the illegal wildlife trade, and encourage clean growth and green business practices.
Latest work
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How to reduce food waste using three low-cost nudges
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges…
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How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across…
More on environment and sustainability
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How to build a Net Zero society
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New flagship report: How to build a Net Zero society
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Would you support a tax on meat to encourage environmentally sustainable behaviours?
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New Results: Reducing food waste in the UAE's cafeterias
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New survey shows a UK energy-saving campaign is much needed
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Carbon Offsetting at BIT
