A prosperous society needs a healthy planet. Nature underpins the global economy, enriches the lives of billions, and provides the conditions in which humanity can flourish. But human behaviour lies behind many of the threats to our natural environment.
We work with policy makers, NGOs and private partners to promote energy and water conservation, support sustainable lifestyle choices, protect biodiversity and tackle the illegal wildlife trade, and encourage clean growth and green business practices. Our behavioural science consultancy team helps drive change in both public and private sectors.
Featured Work
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Keeping household water quality safe
In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our…
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Increasing lead kit return rates among Chicago residents
We partnered with Chicago’s Department of Water Management (DWM) through What Works Cities Certification program—launched by Bloomberg Philanthropies—to increase uptake…
How We Can Help
Our services include pioneering sustainability research and behavioural insights to measure the impact of sustainable choices, the benefits of positive change from eco-conscious innovation and how to harness your organisation’s care for the natural world.
Explore our latest insights for additional blogs, reports and case studies surrounding sustainability, and to get an idea of how we can help your organisation.
More on Environment and Sustainability
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Do we want Net Zero or not? We do, but the UK’s ULEZ debacle highlights the political high-wire
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Using behavioural science to redesign customer water bills
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Sustainability Comms 101: Mastering Climate Communications for Green Behaviour Change
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Do smart meters reduce households’ energy consumption?
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Boosting the appeal of green skills and training: Findings from an online experiment
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How can we build a Net Zero society?
Work With Us
At BIT, we are committed to helping our partners by driving change through leading sustainability research and behavioural insights.
Contact our team to begin our partnership for social change.