The Behavioural Insights Team’s Gambling Policy & Research Unit (GPRU) discovers, tests and scales approaches to reduce gambling harms.
The UK is the largest regulated gambling market in the world. According to the latest figures, around 43% of the population has gambled in the last four weeks. Our dedicated team of specialist researchers works with policymakers, operators and many others to make this gambling market the most safely regulated in the world.
The GPRU programme will run from September 2021 – August 2025 and is funded by a Regulatory Settlement fund via the Gambling Commission.
Resources, trial results & information
Latest GPRU news
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House of Lords hosts gambling harms event
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Five simple ways gambling websites can significantly reduce harm
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Three ways gambling websites could be harming their customers
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Defaulting deposits, limiting harm
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Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
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The Gambling Policy & Research Unit
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Behavioural Insights Team launches Gambling Policy & Research Unit 🎲
Want to work with the gambling unit?
Meet the gambling team
Nida Broughton
Director, Economic Policy
Aisling Ní Chonaire
Head of Consumer and Business Markets
Esther Hadman
Senior Advisor
Tom O'Keeffe
Senior Research Advisor
Lauren Leak-Smith
Senior Advisor
Eleanor Collerton
Advisor
Deelan Maru
Advisor
Louis Shaw
Associate Research Advisor
Tom van Zantvliet
Associate Advisor