Strong societies depend on the connections between citizens and government. Since the Team’s creation, we have worked to embed a clearer understanding of human behaviour at the heart of policymaking, while also helping people make better decisions for themselves.
That can mean looking for untapped potential to foster better links between groups in our society, such as helping new arrivals settle into their communities, or supporting people struggling with loneliness.
Featured work
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The quiet boom of trust inside Britain
The UK is experiencing a quiet boom in what’s called ‘social trust’: the sense that we can trust our neighbours and the people around us. Our analysis of the latest…
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Behavioral science can help prevent the spread of fake news
In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education…
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More on government and society
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Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas
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Partnership with PolicyGarage
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How can citizens shape the future of social media platforms?
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Supporting households through the cost of living crisis
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Atelier: Promouvoir l’engagement civique grâce aux sciences comportementales
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How can governments increase program uptake?