We want people to live long, happy lives. But around the world, healthcare systems face similar pressures: from ageing populations to antimicrobial resistance.
Working closely with partners such as the UK’s National Health Service, the Ministry of Health in Singapore and public health agencies around the world we use behavioural insights to improve policy and systems. We find ways to encourage people to make healthier choices for themselves, and make the healthcare they rely on more accessible and affordable.
As the top contributors to years of life lost are behavioural, we must tackle these issues to achieve our goals.
Featured work
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Behavioral science can help prevent the spread of fake news
In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education…
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Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas
En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir…
More on health and wellbeing
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Would you support a tax on meat to encourage environmentally sustainable behaviours?
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Anti-smoking policies have strong public support
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Podcast: Inside another Nudge Unit
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Encouraging COVID-19 prevention behaviours in Malaysia
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Violences conjugales: un outil pour augmenter le nombre de repérages de 76%
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Quantifying the impact of obesity prevention policies in the UK
