Whether navigating T&Cs, choosing a credit card, or switching energy provider, consumers are often faced with similar challenges. We want markets to be fair and to work for everyone, especially the most vulnerable.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to help consumers save, manage their credit and plan for their retirement.
Featured work
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Supporting employees to save via Credit Unions in Northern Ireland
Payroll saving schemes can help people struggling to save but they are only offered by about 3% of UK employers with over 100 employees and take-up rates are in the…
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Assessment of consumer demand for gambling industry transparency
BIT ran an online experiment with a sample of 2,034 UK frequent gamblers to better understand what information consumers value…
More on consumers & finance
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Lower-risk gambling guidelines
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Supporting households through the cost of living crisis
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How to apply behavioural insights to meet the FCA’s Consumer Duty
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Combating panic buying with behavioural insights
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How your Employer can help you save for a rainy day, month or year
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Three ways gambling websites could be harming their customers
