The Behavioural Insights Team’s Gambling Policy & Research Unit (GPRU) discovers, tests and scales approaches to reduce gambling harms.
The UK is the largest regulated gambling market in the world. According to the latest figures, around 43% of the population has gambled in the last four weeks. Our dedicated team of specialist researchers works with policymakers, operators and many others to make this gambling market the most safely regulated in the world.
The GPRU programme will run from September 2021 – August 2025 and is funded by a Regulatory Settlement fund via the Gambling Commission.
Resources, trial results & information
Latest GPRU news
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There…