We want people to live long, happy lives. But around the world, healthcare systems face similar pressures: from ageing populations to antimicrobial resistance.
Working closely with partners such as Public Health England, the UK’s National Health Service and the Ministry of Health in Singapore, we use behavioural insights to improve policy and systems. We find ways to encourage people to make healthier choices for themselves, and make the healthcare they rely on more accessible and affordable.
As the top contributors to years of life lost are behavioural, we must tackle these issues to achieve our goals.
Featured work
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Would you support a tax on meat to encourage environmentally sustainable behaviours?
According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our…
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Anti-smoking policies have strong public support
Smoking is still the leading cause of preventable illness and premature death. Our new research shows there is significant public appetite for bold policies to support smoking cessation
More on health and wellbeing
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Podcast: Inside another Nudge Unit
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Encouraging COVID-19 prevention behaviours in Malaysia
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Violences conjugales: un outil pour augmenter le nombre de repérages de 76%
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Quantifying the impact of obesity prevention policies in the UK
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Putting health in the spotlight: quantifying the impact of obesity prevention policies in the UK
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Combating antibiotic resistance
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