We want people to live long, happy lives. But around the world, healthcare systems face similar pressures: from ageing populations to antimicrobial resistance.
Working closely with partners such as Public Health England, the UK’s National Health Service and the Ministry of Health in Singapore, we use behavioural insights to improve policy and systems. We find ways to encourage people to make healthier choices for themselves, and make the healthcare they rely on more accessible and affordable.
As the top contributors to years of life lost are behavioural, we must tackle these issues to achieve our goals.
Featured work
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Using behavioural insights to reduce gift-giving in a Tanzanian public hospital
Previous research has shown that social norms of gift-giving and reciprocity are linked to patterns of bribery in the Tanzanian…
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Impuesto a bebidas azucaradas en Colombia - ¿Qué nos enseña la experiencia del Reino Unido?
Un día después de su posesión como Presidente de Colombia, Gustavo Petro y su Ministro de Hacienda José Antonio Ocampo…
More on health and wellbeing
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Combating panic buying with behavioural insights
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Encouraging employees to return to the office while maintaining flexibility and choice
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Three ways gambling websites could be harming their customers
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Using a Behavioural Risk Audit to identify harmful design features on gambling websites
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Time to be bold on smoking
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Behavioural Science or Bullshit?
