We want people to live long, happy lives. But around the world, healthcare systems face similar pressures: from ageing populations to antimicrobial resistance.
Working closely with partners such as Public Health England, the UK’s National Health Service and the Ministry of Health in Singapore, we use behavioural insights to improve policy and systems. We find ways to encourage people to make healthier choices for themselves, and make the healthcare they rely on more accessible and affordable.
As the top contributors to years of life lost are behavioural, we must tackle these issues to achieve our goals.
Featured work
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Podcast: Antibiotic resistance, health inequality and the replication crisis
On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021
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Improving people’s risk perception of coronavirus
What factors affect how people perceive risk? And can we design interventions that help to make risk perception more accurate?
More on health and wellbeing
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The public has a good understanding of coronavirus risk, but there are still big misconceptions
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More than a moment: BIT’s dedication to improving wellbeing
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Shouting into the void: The importance of engagement for safety messaging in the gig economy
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Using edutainment to encourage COVID helpline calls in the presence of stigma
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Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment
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The good kind of null? Training village doctors in Bangladesh to fight COVID-19
