- International Rescue Committee
Syrian refugee children lack stable, nurturing, and enriching environments, including frequent interactions with caregivers that promote learning and development
Framing: the way we interpret information depends on how it is presented.
Framing text messages can have a significant impact in encouraging refugee parents to engage with digital content that aids in their children’s development
We tested two different styles of framing messages sent to families by SMS to help improve engagement with resources on Vroom, a platform for parents and caregivers of young children that suggests everyday learning activities and tips
Result & Impact
Text tips are culturally appropriate and can build on what parents already know and do. Video was by far the most popular medium type, both live action and animation.