Food waste recycling

  • Wigan Council

Food waste is a major challenge. Can behaviourally informed interventions increase food waste recycling?


Social norms


Putting tags with behaviourally informed messaging on household bins

Result & Impact

Bin tagging did not have a statistically significant impact on the overall tonnage of food waste recycled. Tagging bins did, however, increase food caddy orders. The social norms message was more effective than an ease message at getting people to order a caddy, increasing order rates by more than 60 per cent. The project indicates that tagging bins to encourage food caddy orders may be a good first step in encouraging food waste recycling.