Improving career advice attendance
- 2017
Challenge
Careers advice can give people the confidence and information they need to find work. However, a quarter of people who sign up to receive advice fail to attend their appointment.
Insight
Self-efficacy refers to how well someone takes the actions required to deal with specific situations. Tapping into people’s sense of self-efficacy can help them believe more in their ability to achieve their job goals.
Approach
We sent an appointment reminder with the reassuring message ‘No one is born with a perfect career. Time and effort can boost your skills.’
Result & Impact
The number of missed appointments fell by 24 per cent.
