Increasing uptake of tax-free childcare

  • 2018

Childcare costs can be difficult for working families to manage, but uptake of tax-free childcare is very low.


We used two behavioural insights to try to boost uptake of tax-free childcare:

  • Simplification. People are much more likely to act on a message if it is easy to understand.
  • Checklists. Making a list of tasks can help people to complete a process correctly, particularly in stressful situations.

We developed a simple checklist for parents that included all the information they needed to apply for tax-free childcare.

Result & Impact

Uptake of tax-free childcare increased by 13 per cent.