The stronger nudge

Those using pensions often don’t seek or take up pension guidance.

Framing refers to how information is presented. The way a message is framed affects how we interpret the information and act on it.

Framing pension advice and guidance so that it is easier to understand and is considered a normal part of the pension journey could therefore increase take-up.

We ran a trial where we changed the script call Pension Wise handlers used when people called about pensions, to nudge the callers to take up an appointment.

The intervention was successful at increasing the number of pension savers who received guidance from Pension Wise.