- 2016
Challenge
Volunteers often drop out when they realise they need a Disclosure and Barring Service (DBS) background check before working with children, as the process is complicated and onerous.
Insight
Even very small barriers that require effort to overcome (‘frictions’) can prevent people from doing something. We sought to reduce the friction cost of needing to get a DBS background check by making the process easier.
Approach
We sent a simple email prompting volunteers to get a DBS check and offering support.
Result & Impact
Visits to the DBS website increased by 49 per cent.