Wildlife conservation

Wildlife conservation is often a human behavioural issue. How do we manage our natural resources? How do we promote cooperation, fairness and sustainability in their extraction? How can we protect endangered species from exploitation, conflict with humans and the consumption of illegal wildlife products?

The conservation sector is rightly starting to embrace behavioural science and rigorous scientific approaches to understanding and measuring human behaviour. But we are still at an early stage in this journey.

BIT has started to outline what behavioural science can offer in relation to this very important issue. We are looking at how conventional methods focusing on regulation, incentives and awareness-raising can falter, and presenting methodologies, tools and case studies that incorporate our latest understanding of behavioural science.