The Behavioural Insights Team, also known as The Nudge Unit, exists to improve people’s lives and communities. We work in partnership with governments, local authorities, businesses and charities, often using simple changes to tackle major policy problems.
The Team has grown from a seven-person unit at the heart of the UK government to a global social purpose company with offices around the world. Our work spanned 31 countries in the last year alone.
Our mission remains the same. We generate and apply behavioural insights to inform policy, improve public services and deliver results for citizens and society.
We have a track record of success across a range of policy areas, from healthcare to humanitarian aid, economic growth to early years, social capital to consumers. We also work to scale our successful interventions by sharing lessons and supporting wider adoption and spread of what works.
We have run more than 750 projects to date, including 400 randomised controlled trials in dozens of countries.
Our growing portfolio of BI Ventures makes behavioural science-backed tools available to a wider range of organisations and challenges. Applied, an online recruitment platform created within BIT to eliminate bias from hiring, has now been used by over 70,000 job applicants.
In addition to our own interventions, we openly share expertise and help others build capacity and skills to apply behavioural science. Our staff have conducted over a thousand workshops and training courses for governments around the world, training 20,000 civil servants and practitioners in behavioural insights. We have also launched an Executive Education programme with Warwick Business School. We publish our work in annual updates and regular policy reports, in peer-reviewed academic publications, and through regular blog posts on this website.
Committed to social impact, we invest our own resources to remain at the cutting-edge. Our Impact Opportunity Fund allows us to sponsor programmes with great potential for public good, but no immediate alternative funding opportunities.
We translate the best of behavioural science into policy and practice. Our skilled and experienced staff comprise ex-civil servants, policy specialists and academics from disciplines including behavioural economics, social psychology, neuroscience and anthropology.
Our international panel of world-leading academic affiliates includes Professor Richard Thaler, winner of the 2017 Nobel Prize in Economics, and Theresa Marteau, director of the Behaviour and Health Research Unit at the University of Cambridge. We also have a formal partnership with Harvard University’s Behavioral Insights Group (BIG) and close relationships with several universities, including Harvard, Oxford, Cambridge, UCL and University of Pennsylvania.
We are jointly owned by the UK Cabinet Office, innovation charity Nesta and our employees.