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  • Blog
  • 22nd Mar 2023

Good data is critical to employment equity

Good data is essential to achieving workplace equity goals.  Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…

  • Blog
  • 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

  • Blog
  • 17th Mar 2023

Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas

En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…

  • Blog
  • 15th Mar 2023

How can we improve the quality of work?

The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.

  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.

  • Blog
  • 8th Mar 2023

Testing digital interventions for sexual reproductive health service uptake in Kenya

For International Women’s Day, we’re sharing some of the lessons we’ve learned through our work in Kenya to encourage girls to access SRH services.

  • Blog
  • 7th Feb 2023

Improving ethical behaviours online - working with young people to crack the code

Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.

  • Blog
  • 25th Jan 2023

New flagship report: How to build a Net Zero society

Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.

  • Blog
  • 24th Jan 2023

AI to BI: Using artificial intelligence in qualitative research in the Middle East

BIT used AI to co-create images for a campaign to encourage adults in the Middle East to share technical training opportunities with their children

  • Blog
  • 20th Jan 2023

Would you support a tax on meat to encourage environmentally sustainable behaviours?

According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…