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Applying Behavioural Insights to Key Organisational Challenges

Applying Behavioural Insights to Key Organisational Challenges is a unique one-day session which will introduce participants to the fundamental elements of behavioural insights through a combination of interactive lectures, case study discussions, and experiential activities.

Who we are

BIT is a global research consultancy which uses a deep understanding of human behaviour and evaluation to achieve social impact. We are the world’s largest group of behavioural scientists working to solve practical challenges and we draw from our experience running trials and generating evidence on what works in 1,500+ global projects across 70+ countries. 

What you will learn

This one-day programme combines theory and practical application to introduce participants to the basics of behavioural insights as it is applied to some key organisational challenges. We have identified five common areas within which most organisations face challenges, and we will share actual behavioural projects BIT has run in these domains. 

  1. Effective communications
  2. Uptake of services
  3. Compliance
  4. Online and digital behaviours
  5. Applying BI to organisations

Through this introductory programme, we hope to demonstrate the impact that applying behavioural science can have across a variety of behaviours an organisation cares about.  

How we teach

This course is set up to allow for interaction and hands-on applied learning. We use what we know about how people learn best and create change in organisations to design and deliver this course.

Who should attend

Participants attending this programme may not currently be using behavioural insights in their work but could be interested in exploring the behavioural sciences as an innovative tool to address programme design/ communications/ service delivery/ organisational behaviour challenges. 

By the end of this training, participants will:

  • Gain a general introduction into what behavioural insights is;
  • Gain a general insight into some of the trials BIT has run around the world; and
  • Become more aware of how behavioural insights might be applicable to solving a behavioural challenge they face 

This course is ideal for:

  • Public and private sector personnel with basic to no knowledge of BI
  • Individuals who are keen to explore different approaches to communications and decision-making
  • Designers working on service- and programme-delivery
Date of the event 17 May 2024 (full-day programme)
Location One Farrer Hotel

1 Farrer Park Station Rd, Singapore 217562

Cost fee per pax One Day Course (Early Bird Rate) –  S$1,000.00 *

One Day Course – S$1,200.00

*Applicable for the first 12 delegates who book before 30 April 2024

Registration Register Here

Meet the Instructors

Dr Serene Koh (Director, Head of Singapore Office) leads BIT’s domestic consultancy work in Singapore as well as capability building across the region. Her research and work focuses on a range of projects particularly with the Ministry of Home Affairs and the Ministry of Manpower. Serene was part of the pioneering team which helped found BIT Singapore in 2016. Since then, Serene has delivered training workshops to more than 5000 civil servants, NGO practitioners, and private sector partners in Singapore and the Asia-Pacific.


Alvin Wong supports BIT Singapore’s profile of work across multiple policy domains both in Singapore and South-East Asia. His areas of focus include applying behavioural insights to voluntary tax compliance, data science, and research design. Alvin has also co-developed and delivered various BI capability development workshops to practitioners and policymakers in Singapore and abroad.