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Behavioural insights fundamentals

Course overview:

This foundational course provides an introduction to the field of behavioural insights and an overview of the key principles that drive human behaviour. Participants learn about the growth of behavioural insights and discuss a wide range of examples where behavioural insights have been applied to improve outcomes in their field.

Duration: 2 hours

Learning outcomes:

After this course participants will be able to:

  • Explain what is meant by behavioural insights
  • Describe how, when and why human behaviour deviates from traditional economic models and how this affects behaviour change interventions
  • Illustrate examples of how behavioural insights have been applied in practice to improve outcomes