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Normalising flexible working

As part of the Gender & Behavioural Insights Programme, we ran field trials and lab studies with several partners to understand how to successfully encourage flexible working to be the norm. We worked in partnership with Indeed, Zurich Insurance, John Lewis & Partners, Defence, Equipment & Support, Santander and Predictiv to test various real-world changes that would make flexible working more widely available, easy to take up and valued.

The research suggests that the following actions are effective for employers to take:

  • Advertise specific flexible working options in all vacancies 💼
  • Make part-time and flexible working the default ⌚
  • Communicate that employees can choose the flexible working arrangements that will best work for them 👔
  • Share widespread support for new flexible working patterns to encourage others to work flexibly too 💬

More insights on gender equality


More insights on gender equality