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- Blog
- 9th Mar 2023
How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
- Report
- 15th Mar 2023
How to reduce food waste using three low-cost nudges
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
- Blog
- 29th Mar 2023
How can we encourage adoption of home energy efficiency measures?
The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
- Blog
- 5th Jun 2023
How can we build a Net Zero society?
To mark the World Environment Day, we’d like to tell you about our recent major sustainability event. To achieve the UK's net-zero targets, we need significant social and behavioural shifts. But how can we get there? To help answer this question, earlier this year, BIT released a new flagship report…
- Blog
- 10th Jul 2023
Sustainability Comms 101: Mastering Climate Communications for Green Behaviour Change
With such a large shift in public action needed, and a lack of strong public understanding of green behaviours, it’s clear that public engagement, information and effective communications are a vital foundation. .
- Academic publication
- 31st Jul 2023
The effectiveness of alcohol label information for increasing knowledge and awareness: a rapid evidence review
Effective alcohol labelling is an intervention that can be added to the broader suite of policy options
- Blog
- 25th Sep 2023
Pilot findings from Phoenix Group’s Midlife MOT
The UK government’s “Midlife MOT” initiative aims to support individuals in midlife and is a review for workers in their 40s and 50s that helps them assess their finances, skills and health and helps to prepare for retirement and build financial resilience.