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- Blog
- 9th Mar 2023
How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
- Blog
- 5th Jun 2023
How can we build a Net Zero society?
To mark the World Environment Day, we’d like to tell you about our recent major sustainability event. To achieve the UK's net-zero targets, we need significant social and behavioural shifts. But how can we get there? To help answer this question, earlier this year, BIT released a new flagship report…
- Blog
- 13th Jun 2023
Do smart meters reduce households’ energy consumption?
Smart gas and electricity meters are devices that measure and record the amount of energy that a household uses (every 30-minutes) and inform the consumer of how much they are spending on energy via an In-Home-Display (IHD). Consumption data is also automatically relayed to the household’s energy supplier. Smart meters…
- Blog
- 10th Jul 2023
Sustainability Comms 101: Mastering Climate Communications for Green Behaviour Change
With such a large shift in public action needed, and a lack of strong public understanding of green behaviours, it’s clear that public engagement, information and effective communications are a vital foundation. .
- Blog
- 2nd Aug 2023
Do we want Net Zero or not? We do, but the UK’s ULEZ debacle highlights the political high-wire
Let's not back-track on sustainability - let's just get better at policy-making.
- Blog
- 19th Mar 2024
We need to talk about behaviour change and climate
Fresh from the Chatham House Energy Transition Conference, Toby Park, our Head of Energy, Transport and Sustainability Policy at the Behavioural Insights Team, sat down with Professor Felix Creutzig (lead author of the IPCC on demand), Dr Christina Demski (Deputy Director of the Centre for Climate Change and Social Transformation)…