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- Blog
- 27th Jun 2023
Beyond tech: The role of behavioural science in digital health apps
Digital health technologies, including health apps, have the potential to revolutionise healthcare delivery in the UK by improving patient outcomes, reducing costs, increasing efficiency, and making healthcare more accessible. For health apps to be effective, they must be designed with an understanding of human behaviour so that the digital services,…
- Academic publication
- 19th May 2023
The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial
This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.