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  • Report
  • 11th Apr 2024

Should wagering requirements on gambling bonus offers be capped?

Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds.  However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…

  • Report
  • 27th Mar 2024

Behavioural Audit of Gambling Management Tools

In this report, BIT’s Gambling Policy and Research Unit presents findings from a behavioural audit of the user journey and design of gambling management tools.

  • Report
  • 23rd Nov 2023

How do activity statements impact gambling behaviour?

In this report, BIT’s Gambling Policy & Research Unit presents findings from  a study looking at the impact of Activity Statements on gambling behaviour. We designed and tested four different versions of activity statements (see below), via an online randomised control trial (RCT) with 5463 people who gamble in the…

  • Report
  • 12th Sep 2023

How do slot game advert features impact gambling behaviour?

In this report, BIT’s Gambling Policy & Research Unit presents the findings from a study looking at the impact of slot game advert features on understanding, attitudes and gambling behaviour. We tested these features in adverts like those shown below, via an online randomised controlled trial (RCT) with 5,979 people…

  • Blog
  • 14th Aug 2023

Moving to scale: highlights from year 2 of the gambling unit, and looking ahead to year 3

The past 12 months have seen big changes in the UK gambling space. The release of the white paper, of course, but also the largest fine for a gambling operator, partly for failing to protect those who gamble from harm. The end of these 12 months also marks the end…

  • Report
  • 30th May 2023

What can gambling support providers do to increase service uptake?

Roughly 4 in 10 people who have the greatest need for gambling treatment and support do not seek any form of treatment, advice or support. The Behavioural Insights Team’s (BIT) Gambling Policy and Research Unit (GPRU) collaborated with the TalkBanStop (TBS) to develop recommendations for how support service providers can…

  • Blog
  • 18th May 2023

We analysed the design features of 100 slot game adverts—here’s how

We analysed 100 slot game ads — and found dozens of behavioural biases

  • Report
  • 3rd May 2023

Using behavioural insights to increase uptake of remote gambling support and treatment

This report sets out potential barriers and enablers to accessing gambling support and treatment, and has explored ways behavioural insights can be used to improve uptake of gambling support and treatment services.

  • Blog
  • 4th Apr 2023

Responding to financial turbulence

A lot depends on market ‘sentiment’, i.e. economic actors’ beliefs or attitudes towards specific financial instruments, institutions or entire market segments, in turn influencing their behaviour. A critical element shaping confidence is the expectation of how others will act.

  • Blog
  • 9th Dec 2022

Atypical paths to play: Women, ethnic minorities & gambling related harms

Historically, gambling research has focused on the white male gambler. However this risks neglecting the growing number of women and ethnic minorities who are experiencing gambling harms