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- Blog
- 6th Feb 2018
One hundred years of votes for women: what next to close the gender gap in politics?
Behavioural science can offer a range of solutions for the political gender gap. One promising direction is to increase the visibility of female politicians that young women can identify with.
- Blog
- 6th Apr 2018
Sugaring the Bill: why lower revenue from the sugar tax is probably a good thing
With the Sugar Tax in force across the UK from today, many people are discussing what costs may be passed on to consumers and how they will react. It’s an important question, but it misses the key way in which the sugar tax is likely to improve our nation’s health:…
- Blog
- 17th Apr 2018
Unemployed after 40 years: what next?
Keith Lowe worked at the BHP steelworks in Newcastle, a regional city in Australia, for nearly 40 years before it closed in 1999. Despite the shock of closure, Keith walked out of the steelworks’ gates for the last time with confidence in his future. Keith likes using his hands. Before…
- Report
- 10th May 2018
A behavioural approach to managing money: Ideas and results from the Financial Capability Lab
A partnership between the Money Advice Service, the Behavioural Insights Team & Ipsos MORI
- Report
- 21st Jun 2018
Presenting gender pay gap figures to the public: an online randomised controlled trial
We worked with GEO to test alternative ways of presenting GPG figures to affect comprehension and public attitudes; we wanted the public to be able to distinguish between companies with a large GPG and those with a small GPG.
- Blog
- 20th Jul 2018
Improving the annual electoral canvass
What we found in our trial surprised us: our most effective intervention was the business-as-usual letter repackaged in a modified envelope.
- Report
- 15th Aug 2018
Enhancing central bank communications with behavioural insights
A joint study from the Bank of England and the Behavioural Insights Team
- BIT Office
UK - London
Our global headquarters are in London, the city where BIT began back in 2010. Since then our team and portfolio of work has expanded enormously with over 100 colleagues working across multiple areas of expertise with public, private, academic and non-profit partners. Read about our latest work from our London…
- BIT Office
UK - Manchester
Our Manchester office was established in 2016 and works across a range of local issues, from recycling to education. As well as running trials, the team develop strategic responses to some of the biggest challenges facing local authorities, such as health and social care. We are proud to work in…
- Report
- 1st Oct 2018
Can behavioural insights be used to reduce risky play in online environments?
The rise of online gambling means that placing a bet is only ever a few clicks away. This increased accessibility has been a boon for the majority of gamblers who play safely. However, for those that are negatively affected by gambling, increased accessibility poses a risk of financial, social or…