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- Blog
- 9th Mar 2023
How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
- Blog
- 7th Aug 2020
COVID-19 prevention: Too much information?
When communicating about coronavirus, policymakers face a delicate balancing act: sharing enough information that people know what to do, but not so much that it becomes overwhelming. How much information is too much? To answer this question we ran a randomised controlled trial (RCT) in Bangladesh on good handwashing technique,…