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121-130 of 147 results

  • Blog
  • 25th Jan 2023

New flagship report: How to build a Net Zero society

Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.
  • Press release
  • 25th Jan 2023

Major new research from BIT shows UK public very supportive of steps and policies necessary to reach Net Zero

People are much more ready and willing to make sustainable changes than the current political narrative suggests
  • Podcast: Inside The Nudge Unit
  • 25th Jan 2023

Net Zero as the easy option

People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
  • Report
  • 15th Mar 2023

How to reduce food waste using three low-cost nudges

In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
  • Blog
  • 29th Mar 2023

How can we encourage adoption of home energy efficiency measures?

The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
  • Working paper
  • 5th Apr 2023

BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.

Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.
  • Blog
  • 21st Apr 2023

Bring your own bag

Many of us have been there. An estimated 100 billion plastic bags are used every year in the U.S., and fewer than 10% are recycled, contributing to a global plastic waste challenge.
  • Blog
  • 5th Jun 2023

How can we build a Net Zero society?

To mark the World Environment Day, we’d like to tell you about our recent major sustainability event.  To achieve the UK's net-zero targets, we need significant social and behavioural shifts. But how can we get there? To help answer this question, earlier this year, BIT released a new flagship report…
  • Blog
  • 7th Jun 2023

Boosting the appeal of green skills and training: Findings from an online experiment

The UK's push for Net Zero by 2050 is reshaping employment, with some carbon-intensive jobs declining and new green jobs emerging. However, as outlined by the Green Jobs Taskforce, as well as in our own recent evidence review, there's a shortage of green skills in the UK’s labour market, and…