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  • Person

Jake Reynolds

Jake is an Advisor in BIT's Energy, Environment, and Sustainability team, where he works on policy areas spanning home energy and heating, green transport, water efficiency, sustainable food systems and wildlife conservation. Whilst at BIT, Jake undertook a secondment at the UK Climate Change Committee to develop their thinking on…

  • Blog
  • 1st Sep 2022

Saving the elephants with behavioural insights

Valued at approx £15 billion annually, illegal wildlife trade is the 4th biggest international illegal activity after drugs, illegal arms dealing, and human trafficking. Influencing consumer demand is core in tackling illegal wildlife trade. However, there are gaps in existing literature about what works to reduce consumer motivation and demand.…

  • Blog
  • 17th Aug 2022

Getting the most out of the Inflation Reduction Act’s climate funding with behavioral insights

The US has just passed the Inflation Reduction Act, which aims to reduce carbon emissions by roughly 40% by 2030. Its $369 billion of provisions for climate programs will affect our planet—and our lives—for years to come. Therefore, it’s critical to get the design and rollout  of these initiatives right.

  • Blog
  • 2nd Aug 2022

A fine or a nudge? Charging for plastic bags works and is an interesting behavioural case study

The average shopper in UK major supermarkets now uses around three plastic bags per year, compared to 140 back in 2014

  • Report
  • 28th Jul 2022

ESOS recommendations template: final report

The Energy Savings Opportunity Scheme (ESOS), which is administered by the Environment Agency and was launched in 2014, requires large businesses/groups in the UK to carry out an energy audit of their buildings, industrial processes and transport at least once every 4 years to identify opportunities for energy efficiency.   A…

  • Blog
  • 12th Jul 2022

Reframing Sustainability Through a Behavioral Lens

Sustainability is a broad and complex issue encompassing everything from global warming to manufacturing processes. So it’s easy to feel unqualified to speak or too overwhelmed to know where to start. Feeling this way is known as choice overload in behavioral science, and it alone can lead to inaction.

  • Blog
  • 27th Jun 2022

How can we boost uptake of heat pumps beyond the effect of subsidies?

Heat pumps are a far more eco-friendly way to heat our homes, however expensive installation and running costs pose major barriers to their adoption.

  • Blog
  • 23rd Jun 2022

Protecting consumers from greenwashing

These days everyone has “gone green” - or at least that’s the way it looks on the surface

  • Person

Dr Karine Lacroix

Karine is an Advisor at BIT Canada. Before joining BIT, she worked as a Postdoctoral Associate at the Yale Program on Climate Change Communication. She conducted research on climate change mitigation, surveying beliefs and attitudes, policy support, barriers and drivers of climate-related behaviour, and evaluating interventions. She has also worked…

  • Person

Ed Whincup

Ed is a Senior Advisor in our Energy, Environment & Sustainability team. He leads on projects across a range of policy areas including transport, energy use, energy efficiency sustainable diets, and public acceptability relating to Net Zero policy. Prior to BIT, Ed worked as an Account Manager at IBM, overseeing…