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  • Person

Scott Young

Scott Young is Principal Advisor, Head of Private Sector at the Behavioral Insights Team (BIT) North America. Prior to assuming this role, he was Senior Vice President of BVA Nudge Unit (a Behavioral Science consultancy) and earlier spent 20+ years leading Perception Research Services and PRS IN VIVO, a global…
  • Blog
  • 20th Dec 2021

Pre-owned: Using environmental and cost-saving messages to encourage buying second-hand

As we wind down for the festive season, we'll soon be seeing lots of adverts for post-Christmas sales. As tempting as they may be, the message from COP26 just a few weeks ago is that we are at a critical point in time for determining the future wellbeing of the…
  • Person

Sarene Shaked

Sarene is an Associate Advisor at the Behavioral Insights Team Americas. Before joining BIT, she worked as a Research Associate for Innovations for Poverty Action Uganda, where she managed an RCT evaluating an entrepreneurial model of community health workers, looking particularly at its effect on infant mortality. Prior to moving…
  • Podcast: Inside The Nudge Unit
  • 8th Nov 2021

Decarbonising our food, transport & energy

Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy
  • Blog
  • 8th Nov 2021

Podcast: Decarbonising our food, transport & energy

Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy
  • Press release
  • 4th Nov 2021

Behavioural Insights Team release Get-Greener

Get-Greener.com recommends specific actions and behaviours that are feasible and relevant to individual circumstances
  • Blog
  • 4th Nov 2021

Get-Greener, a new tool to help people change their behaviour and lower their carbon emissions

BIT and Energy Systems Catapult have developed a beta version of a new tool - Get-Greener.com - to help identify the best steps to cut carbon emissions
  • Blog
  • 2nd Nov 2021

Will green tech save us or must we all change our behaviour?

We need to build a world in which the greener choice is simply the obvious choice
  • Academic publication
  • 1st Nov 2021

Persisting effects of social norm feedback letters in reducing household electricity usage in Post-Soviet Eastern Europe

Abstract In a large-scale randomized field experiment in Chisinau, Moldova, with over 120,000 households, we tested the influence of a simple, one-time letter presenting electricity-usage social comparison feedback. The letter was framed in either kilowatt-hour units or monetary values. We find that both letter versions significantly reduce recipient households’ electricity…
  • Report
  • 1st Nov 2021

The Power of TV: Nudging Viewers to Decarbonise their Lifestyles

In our latest report, produced in collaboration with Sky TV, we provide new data on viewers' attitudes towards green behaviours and nudging. We go on to outline 10 recommendations for broadcasters on how they can use their content to encourage sustainability.