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BIT and Rewiring America partnered to identify messages that inspire and enable climate-concerned people to take action toward electrifying. We used our online platform, Predictiv, to test messages aimed at influencing people’s self-efficacy, interest and knowledge about electrification actions.
LONDON, 18 October 2024 - A team of international researchers co-led by the Behavioural Insights Team (BIT) and Argentina’s Behavioural Insights and Public Policy Unit, has found that a behaviourally-informed chatbot more than tripled COVID-19 vaccine uptake compared to a control group.
We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.
Also available in: Español
Design and development by Soapbox.