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  • Blog
  • 16th Sep 2021

Would you like friction with that?

If you’re reading this, you are no doubt familiar with nudges. But what about sludges?

  • Blog
  • 15th Sep 2021

Behavioural Insights Team launches Gambling Policy & Research Unit 🎲

Today, BIT launches the Gambling Policy & Research Unit, a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches to significantly reduce gambling harms. The UK is already the largest regulated gambling market in the world. Our vision for the Gambling Policy & Research…

  • Blog
  • 9th Sep 2021

More than a moment: BIT’s dedication to improving wellbeing

The field of wellbeing represents a classical behavioral "failure", with people misperceiving the choices that will increase their happiness and wellbeing

  • Blog
  • 8th Sep 2021

Learning About Culture: The importance of arts-based learning, the limits of what we know about it, and the challenges of evaluating it

There is little doubt about the importance of arts and culture to the education and upbringing of young people. Arts-based education gives young people an important means of creative expression and “arts for arts’ sake” is the best argument for having arts-based education in schools

  • Blog
  • 7th Sep 2021

Britain Connects: reducing political polarisation and fostering dialogue during national lockdown

When political views become political identities, we see people who agree with us in a positive light - intelligent, selfless and open minded, and people who disagree with us as the opposite.

  • Blog
  • 2nd Sep 2021

New for employers: updated evidence on what works to reduce the Gender Pay Gap

We’ve recently wrapped-up a large-scale ‘Gender and Behavioural Insights’ (GABI) research programme, a collaboration with the Government Equalities Office to investigate what works to improve gender equality in the workplace. Our work has yielded some interesting insights. For instance, we found that  unconscious bias training does not change attitudes in…

  • Blog
  • 1st Sep 2021

Shouting into the void: The importance of engagement for safety messaging in the gig economy

In this time of COVID-19, we’ve seen the rise of a new hero: the food delivery worker (FDW). FDWs brave the streets and keep us well fed from our local restaurants as we move in and out of lockdowns. But the work of an FDW can be dangerous, and until…

  • Blog
  • 26th Aug 2021

Three experiments to protect homes from flood damage

The most significant natural disaster risk to UK homes is flooding. And climate change is only compounding this risk. One of the most difficult aspects of flooding is its unpredictability. Floods can overwhelm towns and cities in a matter of hours as we’ve seen in Norfolk, Cambridgeshire and Oxfordshire during…

  • Blog
  • 13th Jul 2021

A Game of Two Halves: How Football Can Bring us Together or Divide us, and What We Can do About it

Over the last month much of Europe has been caught in a football obsession. As football drew to a crescendo over the weekend (a disappointing one for England fans, ecstatic for followers of Italy), we saw how football can bring us together and divide us. As policy-makers - and fans…

  • Academic publication
  • 1st Apr 2021

Applying behavioural science to the annual electoral canvass in England: Evidence from a large-scale randomised controlled trial

While certain behavioural interventions can improve the efficiency of the annual canvass, other approaches or interventions may be needed to increase voter registration rates and update voter information.