As part of the Gender & Behavioural Insights Programme, we ran field trials and lab studies with several partners to understand how to successfully encourage men to take more parental care wherever they would like to do so.
We partnered with Santander and the National Childbirth Trust to test real world interventions.
The research suggests that the following actions are effective for employers to take:
- Let men know that they are legally entitled to take up Shared Parental Leave
- Simplify parental leave processes and provide straightforward explanations of how to access them
- Share high levels of local support for taking parental leave with men in the organisation
- Share prompts and practical tools to help couples discuss sharing parental care at timely points through pregnancy.