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Course format and content

Pre-course diagnostic

We will liaise with you in advance to identify specific business challenges that are ripe for a behavioural insights approach. You will also receive a short booklet of key readings.

In-person one day event

Part 1: Behavioural insights foundations

Discover the psychology behind your employees and your customers’ behaviour.

Part 2: Individual and group decision-making in business

Learn about the cognitive processes that affect decision making and the psychological traps that undermine business decisions. 

Understand how group decision making compares to individual decision making, and learn about the main sources of decision failures at the team and organisational level. 

Examine the conditions that support effective group decision making and how to improve your team’s judgements and decision making processes.

Part 3: Applying behavioural science to business challenges

Understand why behavioural science is so effective for solving both internal and external business problems.

Review cutting edge case studies of how behavioural science has driven improved business performance.

Networking lunch

Enjoy a healthy nutritious lunch overlooking the Thames with views of Big Ben and the London Eye to name a few.

Part 4:  Diagnosis – solutions 

Discover practical methods, frameworks and tools to diagnose challenges within your organisation from a behavioural lens.

Practice applying behavioural insights to develop innovative solutions to your real-world organisational challenges.

Part 5:  Bringing behavioural insights into your organisation

Learn the do’s and don’t for creating momentum and generating buy-in for applying behavioural insights within your organisation. 

Educate and persuade your colleagues and overcome reluctance.

Follow up coaching & Behavioural Insights Masterclass

We are passionate about ensuring that what you learn with us gets implemented within your organisation. All participants will be entitled to an optional one hour coaching session to support integrating and scaling the approach within your organisations.

We are also offering all participants a one hour Behavioural Insights Masterclass for their team or organisation (this option is valid for 90 days after the course). 


Get in touch to discuss multiple attendees and team training