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Course format and content

Learning Objectives

By the end of this programme, you will be able to:

  • Describe key psychological factors that drive the behaviour of your customers, partners and employees.
  • Design more effective solutions to business challenges using tried and tested behavioural science frameworks and BIT methodologies
  • Explain the systematic cognitive biases and traps that can hamper strategic decision making at the individual and group level.
  • Apply practical tools and techniques specifically designed to improve the quality of decision making and to better guide teams’ decisions. 

Course Format

The programme is designed to maximise learning, connection, and application. 

Pre-course One day in-person session Post-course
Pre-course Diagnostic Behavioral Insights Foundations A Behavioural Lens on Business Challenges Solution Lab: Diagnose Problems and Develop Solutions  Decision Mastery Sustaining Momentum for Behavioural Insights 1:1 Coaching Session Masterclass: BI for your Organization

Before the course:

Each participant will meet briefly with a course instructor to discuss their learning aims and identify a specific business challenge to workshop during the session. Instructors will tailor the course session content to address the interest areas of each cohort. 

Each participant will also complete BIT’s “Calibration Quiz,” a 5-minute diagnostic designed to shed light on how well-calibrated their decisions and predictions are. 

During the course:

Our day-long course is divided into five parts.  

Part 1: Behavioral Insights Foundations Delve into the psychology underlying employee and customer behaviours, unravelling the core principles that drive decisions within professional settings.

Covers foundational behavioural science concepts such as: Dual Process Theory, biases and heuristics, choice architecture, nudge, sludge, boosts, and how these principles have been applied to business challenges. 

Part 2: A Behavioural Lens on Business Challenges Uncover what it means to use a “behavioural lens” and how this new lens can address both internal and external business challenges. Understand how to visualise systems of behaviours and select high-impact behaviours to influence.

Covers concepts such as: behaviour mapping, decisions maps, and behavioural audits. 

Part 3: Solution Lab – Diagnose Problems and Develop Solutions The Solution Lab equips you with practical methodologies, frameworks, and tools to diagnose your own organisational challenges through a behavioural lens. Apply behavioural insights to develop innovative and feasible solutions tailored to your real-world organisational hurdles.

Covers concepts such as identifying behavioural barriers, the COM-B model, and the EAST framework. 

Participants will apply these concepts to their organisational challenge and receive instructor and peer feedback. 

Part 4: Decision Mastery Explore the cognitive processes influencing decision-making while dissecting the psychological traps undermining sound business decisions. Analyse the nuances between individual and group decision-making, understanding sources of decision failures at team and organisational levels. Discover conditions fostering effective group decisions and strategies to enhance team judgement and decision-making processes.

Covers cognitive biases that impact individual and group decision-making, and tools to overcome these biases. 

Part 5: Embedding Behavioral Insights into Your Organisation Generate momentum and secure buy-in for embedding behavioural insights within your organisation. Learn effective strategies to educate and persuade colleagues. 

Sample Course Schedule

Timings are indicative and may change for each course session. 

Time Content
9:00 a.m. Welcome and Introductions
9:40 a.m. Behavioural Insights Foundations
10:20 a.m. Break
10:30 a.m. A Behavioural Lens on Business Challenges
11:30 a.m. Solution Lab: Identifying barriers to behaviour change
12:15 p.m. Solution Lab: Generating solutions – part 1
12:30 p.m. Lunch
1:00 p.m. Solution Lab: Generating solutions – part 2
2:30 p.m. Break
2:45 p.m. Decision Mastery
4:20 p.m. Embedding Behavioural Insights in Your Organisation
4:40 p.m. Reflections and Wrap Up
5 – 7 pm Networking event (optional)

After the course:


We offer 1:1 personalised support through follow-on coaching to help participants embed what they have learnt and apply it to their current work priorities. One hour of coaching with a BIT expert is included in the course registration fee. 

Masterclass: “Intro to Behavioral Insights”  

Book a BIT expert to come to your organisation and deliver a 1-hour introductory session on behavioural insights, tailored to the specifics of your team or organisation. The session is designed to build understanding and excitement for behavioural science, as well as generate ideas on business challenges ripe for a behavioural insights approach.  Delivery of the Masterclass can be scheduled within 90 days of course completion. Masterclasses can be delivered virtually, or in-person in cities with a BIT office. 

Join us on this transformative journey to unlock your organisation’s full potential through the lens of behavioural science.


Get in touch to discuss multiple attendees and team training