This course equips participants with a deep understanding of the factors that drive human behaviour. Through illustrated examples, participants learn about the spectrum of behavioural insights interventions that can be applied to their goals and challenges.
Participants are introduced to a range of practical methods and tools that can be used to apply behavioural insights to develop more effective policies, products and services. These tools include BIT’s behavioural insights project methodology (TESTS) and the EAST framework for applying behavioural insights to design behaviour change interventions. Participants practise applying these methods and tools to challenges within their field.
Duration: Typically 1 full day or 2 half days. Modules can be configured and spaced according to your requirements.
After this course participants will be able to:
- Identify opportunities to apply behavioural insights to improve outcomes within their field
- Analyse challenges against the broad spectrum of behavioural insights interventions that can be applied to improve outcomes
- Apply a range of behavioural insights methods and tools to develop better policies, products or services
- Understand the importance of evaluating the effectiveness of interventions