Our social capital team was established in late 2017 with the goal of developing interventions and shaping policy to help those from less privileged backgrounds to achieve their preferred goals by building bonds in the form of social capital.
Social capital plays a significant role in building and strengthening communities, fostering cooperation, and promoting social and economic development. It can have a positive impact on various aspects of life, including education, employment and health. We use behavioural insights to inform our mission to help businesses make better decisions.
Narratives as a tool: shifting mindsets at scale
Stories provide an accessible way of presenting complex issues. They make it easier for us to relate to people from different backgrounds. Stories' ability to transport us can also make…
Nudging to boost volunteer sign-ups during the coronavirus crisis
BIT and the Local Government Association (LGA) partnered with North Yorkshire County Council (NYCC) to encourage good deeds and maintain altruistic behaviours throughout the crisis. We developed a set of…
How can we help?
As social capital is based on relationships and interactions, behavioural insights are fundamental to projects linked to this theme.