How can we encourage car-light living in the US and Canada?
Using our evaluation expertise, BIT helped Uber run and evaluate the One Less Car challenge to show that it is possible for North Americans to embrace driving less
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We are a global research and innovation consultancy which uses deep understanding of human behaviour to improve people's lives.
Insight
We use a range of strategies to turn complex challenges into solvable problems. We can pinpoint where behavioural insights can have the biggest impact and guide you toward promising solutions.
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Intervention
We use a deep understanding of human behaviour to design interventions that solve your real-world problems.
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Evaluation
Investing in what works is critical. We help you iteratively improve solutions and evaluate how effective they are.
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Capacity building
We can help you and your organisation develop the skills to challenge assumptions, measure impact and understand the behaviour of your stakeholders.
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Further case studies
EAST Framework: four simple ways to apply behavioural insights
First published in 2014, EAST was revised and updated in 2024 to reflect a decade of advancements in behavioural science. Download our easy-to-follow guide for using behavioural insights.
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