We apply behavioural insights to inform policy, improve public services and deliver positive results for people and communities

Webinar: Applying behavioural insights to COVID-19 comms

Through rapid, iterative communications and acceptability testing we've collated some of the behavioural principles that can be used to communicate more effectively during this crisis.

Build Back Better - Sustainable transport in a post lockdown world

Our second webinar of the Build Back Better series gathers experts from policy, research and advocacy to explore how we can make the change stick, whether the focus should be on reducing travel vs shifting people to greener modes of transport, and what the responsibility of government, businesses and individuals is. 

Barrier Identification Tool

Use our new online Barrier Identification Tool to help you discover and overcome the hurdles that may be preventing your desired behaviour.

• Report
• 2nd Sep 2020

The Little Book of Green Nudges

The Little Book of Green Nudges contains evidence-based guidance on implementing nudges, centered around techniques such as resetting default options, changing the framing of choices, and harnessing social influence. It also includes case studies of nudging interventions rolled out at universities from Thailand to Kenya, Finland and Colombia.

• Report
• 25th Nov 2019

Applying behavioral insights to Intimate Partner Violence

This report leverages insights from the behavioral sciences, including behavioral economics, social psychology and neuroscience, to provide recommendations to improve the design of survivor services in the LAC region and, ultimately, to lead to better life outcomes for women

• Report
• 15th Apr 2019

The behavioural science of online harm and manipulation, and what to do about it

An exploratory paper to spark ideas and debate

• Report
• 11th Apr 2014

EAST: Four Simple Ways to Apply Behavioural Insights

If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.