Latest news and insights
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Switching the default to advertise part-time working boosts applications from women by 16%
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A small number of people account for a large amount of coronavirus risk
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Applying behavioural insights to public transport pricing complexity
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How Slovakia tested 3.6 million people for COVID-19 in a single weekend
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Ako Slovensko testovalo 3,6 milióna ľudí za jediný víkend
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Do you understand the guidance? Four findings from an experiment with 3,702 adults in England
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Check out our latest webinars
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Webinar: Applying behavioural insights to COVID-19 comms
Through rapid, iterative communications and acceptability testing we've collated some of the behavioural principles that can be used to communicate more effectively during this crisis.
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Build Back Better - Sustainable transport in a post lockdown world
Our second webinar of the Build Back Better series gathers experts from policy, research and advocacy to explore how we can make the change stick, whether the focus should be on reducing travel vs shifting people to greener modes of transport, and what the responsibility of government, businesses and individuals is.
Watch our other events
COVID-19 - a behavioural perspective
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COVID-19 prevention: Too much information?
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Navigating the COVID-19 employment crisis
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Mitigating the impact of COVID-19 on higher education
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Life after lockdown: A strong & sustainable economic recovery
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The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it
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Britain’s emotional journey through COVID: Impact on wellbeing
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Want to solve a problem with behavioural insights?
Read our latest policy reports
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The Little Book of Green Nudges
The Little Book of Green Nudges contains evidence-based guidance on implementing nudges, centered around techniques such as resetting default options, changing the framing of choices, and harnessing social influence. It also includes case studies of nudging interventions rolled out at universities from Thailand to Kenya, Finland and Colombia.
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Applying behavioral insights to Intimate Partner Violence
This report leverages insights from the behavioral sciences, including behavioral economics, social psychology and neuroscience, to provide recommendations to improve the design of survivor services in the LAC region and, ultimately, to lead to better life outcomes for women
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The behavioural science of online harm and manipulation, and what to do about it
An exploratory paper to spark ideas and debate
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EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
