How can we encourage car-light living in the US and Canada?
Using our evaluation expertise, BIT helped Uber run and evaluate the One Less Car challenge to show that it is possible for North Americans to embrace driving less
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Get in touchUsing our evaluation expertise, BIT helped Uber run and evaluate the One Less Car challenge to show that it is possible for North Americans to embrace driving less
Learn moreFirst published in 2014, EAST was revised and updated in 2024 to reflect a decade of advancements in behavioural science. Download our easy-to-follow guide for using behavioural insights.
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