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Increasing attendance with parent messages – Supportive ‘how-to’ guide for schools

Catching up on lost learning during school closures will only be possible with good school attendance, but attendance rates remain below pre-pandemic levels.

This guide is designed to help teachers and school leaders improve attendance among persistently absent students by sending evidence-based messages to parents. The messages were developed and tested by Bristol City Council in 2020 in partnership with the Behavioural Insights Team (BIT) and have been updated in 2022 for the current context.

Download the guide

Increasing attendance with parent messages