BIT publishes a number of free resources to help individuals and organisations learn about and apply Behavioural Insights.
Please explore, use and share!
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Target, Explore, Solution, Trial, Scale
The objective of this guide is to provide a practical, step-by-step outline on how to run a simple BI project.
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Explore: Four simple ways to map and unpack behaviour
Through our work we have identified some of the fundamentals of doing good Explore work. This handbook aims to help behavioural insights practitioners apply them to developing their own solutions.
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EAST: Four Simple Ways to Apply Behavioural Insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider…
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Barrier Identification Tool
Our online Barrier Identification Tool helps discover and overcome the hurdles that may be preventing desired behaviours
