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  • Report
  • 1st Jan 2010


The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process.

  • Policy proposal
  • 13th Apr 2011

Better choices: better deals, behavioural insights team paper

Better choices: better deals has been published by the Department for Business, Innovation and Skills and the Behavioural Insights Team.

  • Publication
  • 6th Jul 2011

Behaviour change and energy use: behavioural insights team paper

The behavioural insights team has published a report setting out how we can use behavioural insights to help people save energy and money.

  • Publication
  • 6th Feb 2012

Fraud, error and debt: behavioural insights team paper

The behavioural insights team has published a paper on fraud, debt and error.

  • Academic publication
  • 21st May 2013

Non-Standard Matches and Charitable Giving

Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. However, these incentives may not be efficient.

  • Report
  • 24th May 2013

Applying Behavioural Insights to Charitable Giving

Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.

  • Report
  • 14th Jun 2013

Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials

Test, Learn, Adapt is a paper which the Behavioural Insights Team is publishing in collaboration with Ben Goldacre and David Torgerson.

  • Academic publication
  • 6th Aug 2013

Collection of Delinquent Fines: An Adaptive Randomized Trial to Assess the Effectiveness of Alternative Text Messages

This paper reports the results of a large randomized controlled trial, led by the UK Cabinet Office's Behavioural Insights Team, which was designed to test the effectiveness of mobile phone text messaging as an alternative method of inducing people to pay their outstanding fines.

  • Academic publication
  • 16th Oct 2013

Aspiration & Inspiration – A pilot study of mentoring in schools

We report the results of a pilot study to test the impact of a short talk on pupils' stated intentions to attend university.

  • Report
  • 23rd Dec 2013

Applying Behavioural Insights to Organ Donation

A randomised controlled trial measured how successful different approaches were in encouraging more people to join the Organ Donor Register.