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- Blog
- 1st Jul 2020
PRIDE reflection blog 🏳️🌈: How defaults impact the LGBTQIA+ community
There are few concepts as renowned or respected in behavioural science as the power of defaults. Defaults refer to the ‘status quo’ or ‘business-as-usual’ option that is pre-selected, by design or by accident, by the architect of choice. Default options can have a profound impact on human decision making. However,…
- Blog
- 26th Mar 2021
Why policymakers need Netflix, and why Netflix needs behavioural insights
Mass media interventions have been successful at shifting a variety of behaviours, from encouraging HIV testing in Nigeria through an MTV show Shuga, to reducing inter-ethnic prejudice in Rwanda through radio shows, to increasing reporting of domestic violence using short films at film festivals in Uganda. But understanding how mass media…
- Blog
- 13th Jul 2021
A Game of Two Halves: How Football Can Bring us Together or Divide us, and What We Can do About it
Over the last month much of Europe has been caught in a football obsession. As football drew to a crescendo over the weekend (a disappointing one for England fans, ecstatic for followers of Italy), we saw how football can bring us together and divide us. As policy-makers - and fans…
- Report
- 24th Aug 2021
Using edutainment to encourage COVID helpline calls in the presence of stigma
Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
- Blog
- 24th Aug 2021
Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment
As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…
- Report
- 24th Jan 2022
Mass media, behaviour change & peacebuilding
Up to 100,000 people are killed each year as a result of violent conflict. But this is only one part of the human cost. Impact on families and communities can be felt decades later. Millions of individual decisions underpin these tragic impacts: people decide either to stoke hatred or to…
- Blog
- 25th Jan 2022
Can mass media reduce violent conflict?
Violent conflict is one of the most pressing challenges facing humanity. Armed violence causes physical devastation, suffering, displacement and death. It creates trauma now and for generations to come. So how can we reduce violent conflict or prevent it from happening in the first place?
- Blog
- 2nd Feb 2022
Five behavioural challenges and opportunities for 2022
In 2021, we saw the reach and impact of behavioural science continue to extend. From the UN hosting its first behavioural science week and declaring behavioural science as a “critical tool to progress on its mandate” to the publication of the final edition of Thaler and Sunstein’s classic book Nudge.…
- Blog
- 8th Feb 2022
Safer Internet Day: 5 behavioural projects to improve online safety
Today is Safer Internet Day, a day used to campaign for all stakeholders to ‘make the internet a safer and better place for all, and especially for children and young people.’ In this blog we outline why online platforms are so adept at influencing human behaviour and showcase five projects…
- Blog
- 15th Nov 2022
‘Best buys’ and budgets
Evidence generation remains a minority sport