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1-5 of 5 results

  • Blog
  • 1st Jul 2020

PRIDE reflection blog 🏳️‍🌈: How defaults impact the LGBTQIA+ community

There are few concepts as renowned or respected in behavioural science as the power of defaults. Defaults refer to the ‘status quo’ or ‘business-as-usual’ option that is pre-selected, by design or by accident, by the architect of choice. Default options can have a profound impact on human decision making. However,…

  • Blog
  • 26th Mar 2021

Why policymakers need Netflix, and why Netflix needs behavioural insights

Mass media interventions have been successful at shifting a variety of behaviours, from encouraging HIV testing in Nigeria through an MTV show Shuga, to reducing inter-ethnic prejudice in Rwanda through radio shows, to increasing reporting of domestic violence using short films at film festivals in Uganda. But understanding how mass media…

  • Blog
  • 13th Jul 2021

A game of two halves: how football can bring us together or divide us and what we can do about it

Over the last month much of Europe has been caught in a football obsession. As football drew to a crescendo over the weekend (a disappointing one for England fans, ecstatic for followers of Italy), we saw how football can bring us together and divide us. As policy-makers - and fans…

  • Report
  • 24th Aug 2021

Using edutainment to encourage COVID helpline calls in the presence of stigma

Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.

  • Blog
  • 24th Aug 2021

Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment

As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…