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- Report
- 16th Sep 2022
Assessment of consumer demand for gambling industry transparency
BIT ran an online experiment with a sample of 2,034 UK frequent gamblers to better understand what information consumers value when choosing a gambling operator to bet with. The top two attributes that people who gamble favour are price and value, and customer service information. However, there were overall only…
- Blog
- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…
- Report
- 6th Jul 2022
Using a Behavioural Risk Audit to identify harmful design features on gambling websites
In the latest work by the Gambling Policy and Research Unit, we carried out research into gambling operator sites, to identify design features that may harm people by leveraging behavioural biases.
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Blog
- 23rd Feb 2022
The Gambling Policy & Research Unit
In September, we launched the Gambling Policy & Research Unit to design, test and scale solutions to reduce gambling harm. Since then we’ve been busy!