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  • Blog
  • 19th May 2022

Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented

Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…

  • Blog
  • 10th May 2022

Tips by Text - a promising trial upended by the pandemic

Pre-pandemic, about one in four children were not reaching the required level in language and literacy at the end of Reception. This figure has likely increased as children have had less opportunity for play and learning over the past two years.

  • Blog
  • 5th May 2022

Podcast: Online fraud, peacebuilding, road safety & synthetic data

The latest episode of our podcast Inside The Nudge Unit looks at recent work from the team in the areas of road safety, online fraud, conflict resolution and synthetic data.

  • Blog
  • 26th Apr 2022

Low-paid and low-skill women - moving beyond education

Recently we launched a global research programme aiming to understand ways to support low-paid, low-skill women progress into higher quality work, supported by JPMorgan Chase. Today we publish our review of the evidence on low-paid and low-skill women in the UK, France, Spain and South Africa. We focus on the…

  • Report
  • 26th Apr 2022

Understanding the barriers and enablers for women’s progression from low-paid and low-skill work

This literature review centres on the UK, South Africa, France and Spain, and first outlines the barriers and enablers faced by low-paid and low-skill women, and subsequently, identifies a range of promising behavioural interventions. 

  • Blog
  • 14th Apr 2022

Three ways behavioral insights can help shift peak energy demand

Across the Americas, climate change is putting pressure on energy providers. To keep the lights on during extreme weather, from the hottest summers on record to frigid winters, many are turning to demand management programs. Behavioural science can help.

  • Blog
  • 13th Apr 2022

The role of behaviour-change in the race to Net Zero

Last week the Intergovernmental Panel on Climate Change (IPCC) Working Group 3 released its sixth assessment report (AR6). Coming around every 6-8 years these hefty tomes summarise the state of climate knowledge from the scientific community, and this one is all about solutions. Since we’ll be pushing 2030 by the…

  • Blog
  • 24th Mar 2022

What works in disinformation wars?

As the war in Ukraine escalates, Russia is again using a capability it has been perfecting for many years: disinformation. The Russian government is taking full advantage of its state-owned media outlets to spread false information about what Russian officials refer to as a “special operation” in Ukraine. Amoung the…

  • Blog
  • 15th Mar 2022

Behavioural Science or Bullshit?

There is a problem with behavioural science - how do you tell the good from the bad? Our CEO, Professor David Halpern reflects on two years of the pandemic

  • Blog
  • 9th Mar 2022

How much are we willing to pay to make home heating greener?

When it comes to reducing emissions from the way people heat their homes (home heating is currently responsible for around 14% of UK emissions), the UK government (alongside many other countries) is betting a lot on heat pumps. We tried to understand how willing UK householders are to adopt a…