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  • Blog
  • 3rd Apr 2019

Nudge 2.0

‘Nudge’, the landmark book by Richard Thaler and Cass Sunstein, turned ten this year. Shortly after its publication, public sector experiments started to prove the concept at scale: adding social norms to tax letters and using defaults to get more people saving for retirement, for example. These first generation nudges…

  • Blog
  • 8th Apr 2019

How behavioural insights can help us regulate tech companies and keep people safe online

New White Paper from the UK government aims to tackle online harms

  • Blog
  • 15th Apr 2019

Tackling online harms and manipulations: download our new paper

Most of us will spend at least half of our free time over the next year looking at screens

  • Report
  • 15th Apr 2019

The behavioural science of online harm and manipulation, and what to do about it

An exploratory paper to spark ideas and debate

  • Report
  • 18th Jul 2019

Improving consumer understanding of contractual terms and privacy policies: evidence-based actions for businesses

This guide is for all businesses who want to help their consumers better understand their T&C’s.

  • Blog
  • 18th Jul 2019

Terms & Conditions Apply

Today we published our best practice guide on how to present contractual terms and privacy policies. Commissioned by BEIS, this guide is for all businesses who want to help their consumers better understand their T&Cs.

  • Blog
  • 13th Aug 2019

Bringing consumers to the centre of consumer protection

Regulators are definitely getting smarter in their use of behavioural science and empirical methods, and lessons are being shared across the world. But are regulators still two steps behind commercial players, and particularly with respect to ‘market predators’?

  • Blog
  • 19th Aug 2019

Reducing household power usage during the hottest days of the year

On hot summer days, power usage in Australia skyrockets as households and businesses turn on their air conditioners. Energy usage can increase by over 45% on these days, particularly between 3pm and 6pm when both households and offices are running their air conditioning. The traditional approach to these peak-demand events…

  • Blog
  • 22nd Aug 2019

The importance of replication

If you’ve ever run a Randomised Controlled Trial (RCT), you know how exciting it is to find a solution that works.

  • Blog
  • 16th Sep 2019

The behavioural science community gathers in London

It’s nearly ten years since BIT was set up in No10 with the seemingly simple (but in reality daunting) aim of incorporating a better understanding of human behaviour into public policy, while also saving the government ten times our running costs.