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- Blog
- 7th Jul 2022
How your Employer can help you save for a rainy day, month or year
The Money and Pensions Service (MaPS) estimates that 11.5 million people in the UK have less than £100 in savings, leaving them incapable of withstanding financial shocks such as unexpected health issues or house repairs. Unfortunately, with inflation approaching an all time high and the cost of living soaring, it…
- Report
- 7th Jul 2022
Using behavioural science to help employees save: Payroll savings scheme
Payroll savings products can be a powerful way to support the financial wellbeing of employees.
- Blog
- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…
- Report
- 6th Jul 2022
Using a Behavioural Risk Audit to identify harmful design features on gambling websites
In the latest work by the Gambling Policy and Research Unit, we carried out research into gambling operator sites, to identify design features that may harm people by leveraging behavioural biases.
- Press release
- 6th Jul 2022
Gambling operators must do more to protect the welfare of their customers
Online gambling companies in the UK are failing to prioritise the welfare of their customers according to a landmark new report from the Behavioural Insights Team (BIT) which is published today. BIT’s Gambling Policy & Research Unit (GPRU), ran a rigorous behavioural risk audit of 10 of the UK’s leading…
- Blog
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- Blog
- 15th Jun 2022
Can banking institutions use prize draws to help customers save money?
To help people save more of their money, banks, building societies and credit unions have launched accounts in recent years known as prize-linked savings accounts. These accounts represent an innovative approach that enters savers into a periodic cash prize-draw if they save regularly. They can be a powerful tool to…
- Report
- 15th Jun 2022
Developing saving habits through prize-linked savings accounts
Making a habit of saving money is crucial to developing long-term financial wellbeing. Yet over 10 million working aged people in the UK do not save regularly – with 2 million people not having any savings at all. Without this savings buffer, people could be left vulnerable to unexpected costs and…
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Person
Dr Sujatha Krishnan-Barman
Sujatha (Suze) leads on our work in Consumer Markets, particularly on safeguarding consumers and digital and regulated markets. She helps clients understand how consumers behave using a variety of tools including field and online trials, qualitative research, as well as more rapid approaches such as behavioural audits and evidence reviews.…