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  • Person

Dr Alejandro Salgado

With over a decade of consulting experience, I have led 400 transformative projects worldwide, focusing on the application of behavioral science to create high-impact social interventions and strategies. My work integrates data analytics and experimental psychology to shape project management, product development, and strategic planning. Currently directing efforts in Latin…

  • Report
  • 19th Apr 2024

L’effet du design des bannières de cookies sur le choix des internautes

En 2018, l’Union européenne a instauré le Règlement Général sur la Protection des Données (RGPD), donnant lieu à l’apparition de bannières « cookies ». Malheureusement, le design de ces bannières s’avère souvent problématique, empêchant régulièrement les internautes de faire un choix aligné à leurs préférences de partage de données. 

Also available in: English

  • Report
  • 19th Apr 2024

The effect of cookie banners design on Internet users’ choice

In 2018, the European Union introduced the General Data Protection Regulation (GDPR), giving rise to cookie banners. Unfortunately, the design of these banners often proves problematic, regularly preventing internet users from making a choice aligned with their data-sharing preferences. 

Also available in: Français

  • Report
  • 8th Apr 2024

Pension transfer decision making

Commissioned by People’s Partnership, BIT ran an online lab experiment with UK pension savers, testing the effect of incentives and referrals on people’s intention to transfer their defined contribution (DC) pension.

  • Person

Isabel Kaldor

Isabel is an Associate Advisor based in the London office, working in the Work and Equalities team. Prior to joining BIT, she worked as an analyst in the NSW Treasury. Isabel has also gained experience in the private sector, managing machine learning projects in a global AI firm. Isabel recently…

  • Report
  • 20th Mar 2024

Fair4All Finance's Customer Engagement Support Guide

The Behavioural Insights Team (BIT), in conjunction with Fair4All Finance, have worked with three community finance providers to launch a new customer engagement support guide to better improve customer engagement using insights from behavioural science.

  • Blog
  • 20th Mar 2024

Using behavioural insights to support the community finance sector 

This week, we published a toolkit in partnership with Fair4All Finance that followed this approach for the benefit of the community finance sector. Read on to find out more about our advisory work in action. 

  • Working paper
  • 18th Mar 2024

The Shrouded Economy

Executive summary Across the economy, consumers struggle to tell the difference between good and bad products. Critical information, from price to quality, is either missing, hard to access, or hard to compare. The markets are ‘shrouded’. This has obvious costs for consumers, but the effects on the economy run much…

  • Press release
  • 18th Mar 2024

UK GDP held back by hidden information on price and quality

A lack of available information that could help consumers and businesses compare quality and price when buying goods or services is costing the UK economy around £14 billion in revenue, new research from the Behavioural Insights Team (BIT) finds.

  • Blog
  • 13th Mar 2024

Growth Vouchers: Introducing Randomised Control Trials to Government Policy

The Centre for Economic Performance at the LSE recently published the results of a randomised control trial to evaluate the impact of business Growth Vouchers. BIT was involved in the design of this trial from the very beginning and here we reflect on the importance of RCTs, why this one…